We live in a world of headphones and ear plugs. Millions of them. But they are only one factor that can block your message from reaching the right people.

Many organizations are working for great causes. Unfortunately, they spend a lot of time and money producing reports, fact sheets, web content and other materials that don't get the attention they should. Or their spokespersons struggle to talk about their mission in ways that resonate with the public, the news media or policymakers.

It doesn't have to be that way.

For more than 20 years, Matt Jacob has successfully advised advocates in health, education, the disability community and other fields — creating or seizing opportunities to shine a light on their issues. Matt has worked in three countries and in more than 30 U.S. states to develop strategies, offer communications guidance or provide hands-on training for advancing issues or handling a crisis. Contact him at mattlivesindc@gmail.com.